Listing Your House

1. Strategies for Selling Your Home

• Choosing the Right Real Estate Professional
• Understanding your Expectations
• First Impressions
• Promotion
• Networking
• The Power of Branding
• Competitive Pricing
• Negotiating & Closing

2. Choosing the Right Real Estate Professional

• Your home is one of your largest, most expensive assets.
• It is important to have the most qualified real estate professional.
• How do you plan to qualify your real estate professional?

3. Pricing Your Home

Factors affecting home value

• Location, size, condition & amenities
• Local market conditions
• Recently sold properties

Review the market

• Create a CMA
• Recent Sales
• New to market
• Under contract

4. First Impressions

“The way you live in your house and the way you sell your house are two different things.”

Staging and Interior Condition

• Organize closets and cabinets
• Put extra furniture in storage
• Depersonalize décor
• Remove clutter

5. First Impressions

Curb Appeal

• Well-maintained landscaping
• Adequate outdoor lighting
• Freshly painted exterior

Staging & Interior Condition

• Decluttered living spaces
• Well-organized rooms
• Neutral decor

Be Ready to Show

• Keep your home neat
• Be flexible for showings
• Buyers feel more comfortable if the seller isn’t home
• Provide easy access

6. The Power of Yard Signs

The 3rd most commonly used information source is the yard sign.

I will promote your home both online and offline to potential buyers and other agents.

Promotion Methods

• Open House
• Advertising
• Flyers
• Direct Mail

7. Negotiation & Closing

When we have negotiated and executed a contract with all terms and conditions agreed upon, I become responsible for making sure every detail is handled correctly and within the necessary time frame.

Managing the Package

• Title Company
• Lender
• Other Agents Involved
• Property Inspectors
• Insurance Agents
• Mortgage Representatives

8. Online Promotion

Where the Consumers Are!

“With 9 out of 10 homebuyers on the Internet, it is important that we have an online strategy to promote your home.”